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Online Shopping & Behavior Statistics

Here are some fun (and useful) facts about changing consumer behavior in relationship to the Internet...

According to a recent study conducted by
The NPD Group, Inc (One of the leading global providers of
consumer and retail market research information for a wide range of industries.):
97% of Internet Users in the United States
use the Internet to shop.

51% of Those Internet Users
are using the Internet to do research about
purchases they will make offline, at a local store.

39% of All Americans
shop online.
According to The Kelsey Group, a national provider of strategic research and analysis, data and competitive
metrics on Yellow Pages, electronic directories, and local media:
54% of All Internet Users
have substituted an Internet
search for using the phonebook.
According to the United States Census Bureau's 2003 Census:
62% of American households
(approximately 180 Million people)
had access to the Internet.